August 12, 2021
August 12, 2021

Applying GPU to Snap

At Snap, we apply the latest ML technology to find engaging content and relevant ads. ML plays a central role in delivering long-term values to Snapchatters, Creators and our advertisers. In this blog, we share our experiences and insights in applying the GPU technology to accelerate ML model inference. Inference refers to the computation-intensive process of calculating model predictions (such as the probability that a Snapchatter completes watching a video) from input features (such as the number of videos that the Snapchatter watched in the past hour). This is particularly challenging at Snap...